00:19 Hey, welcome back to the show. And today I am always excited to see the dentist. And today we're bringing a special one in. Dr. Bill Williams, will you please tell us who you are and what problems you like to solve?

00:31 Todd, thank you for having me on the show. I am a dentist, retired dentist, and I'm so glad to say that after 46 years, I enjoyed my time at the chair, but I broke free from the golden handcuffs. I usually found that being a dentist, you had to do one thing all the time, and I always liked doing multiple things. So I am in Suwannee, Georgia, right outside of Atlanta, and I've been here most all my life, and we have a good time. I'm enjoying now being part of something that's bigger and better than dentistry. So the IT world is new and exciting.

01:06 I love it. I love it. So you have taken out those golden handcuffs of dentistry and ventured into, it sounds like you've done a lot of venturing as a dentist into multiple revenue streams. In fact, I feel like you are an authority on building multiple revenue streams. So you tell us a little bit about that and why this is so important to you.

01:26 I realized early on that I had more energy than I had the interest to stay in one place for the next 50 years. So I started teaching in 1981 and I traveled the world teaching dentists how to do different things. I got involved in having my own institute. I wrote books. I got into many things that were multi-level marketing, direct marketing, internet marketing over the last 20, 30 years. And so I've enjoyed travel. I've enjoyed interacting with people in different cultures. And so I always wanted to find out how could I travel and enjoy my life. And in dentistry, that meant continuing education in far away places. Couldn't make too much money, but then I learned how I could teach once I knew what I was doing, it was better than the average guy. So I could teach them how to do something better than average and I could make a little money teaching. And I was always looking for something as good as dentistry to do in my spare time. So that's kind of what kept me going all these years.

02:33 I love it. I love it. You know, you, it sounds like you're one of those guys that was meant to be a chronic onto a serial entrepreneur. And and you got hold of it, hold into dentistry, which isn't a bad living, which isn't a bad practice. But your mind and your energy was that your spirit is not meant to be in a chair.

02:55 I was definitely an entrepreneur without even knowing what one was back in the 1960s and 70s when I was growing up in high school college. In my first years of practice, I just thought I was just meant to be a dentist. Never focused on anything but that. But as soon as I got in dentistry, I was unfulfilled doing it the way I'd always done it. So I looked for new things to do and that led me to be on so many different avenues that were different. You know, most dentists had one way of doing it, and I wanted to find out all the other ways. And that's eventually what I started teaching was the other way.

03:33 Right, right, right. Well, I love what you stand for, and I love that your books are designed around helping dentists to be more than just a dentist. Helping them find multiple streams of income, it's all over your profile, it's all over everything you do, is teaching people. And I think this is very relevant to our listening audience because we have a lot of people who are founders or CEOs of companies, and they do get kind of holed into one revenue stream. And which can be good sometimes, but more often than not, there are different revenue paths that are very relevant, very parallel to what they're doing that makes sense to bring into the business. How do you teach this? And how do you help people understand that vision?

04:19 Yeah, that was always my drive was to show people what the other side looked like on the other side of the fence. The grass was greener. And I never found the grass that was as green as dentistry until I found the IT world. And the reason was in dentistry, we had to create everything by hand. It was a one off. It was artistic work. And IT work is digital. It's online. It can be shipped anywhere in the world within a second. And, I found that there was more to life than just, you know, drilling and filling and billing.

04:54 Those are good inks all three of those are pretty good, but drilling and filling and billing Yes, I think there are greater things in that tell us how you transition to IT though. That is not a very natural transition for an artist dentist to go into

05:09 Yeah, it was totally by accident. I've always been interested in online business and I worked in that area for 15 years, at least maybe 25 years, if you count when I was mining emails off of bulletin boards and, um, you know, I had a business in Colombia, South America, and Costa Rica and Greece, a multi-level marketing company, and I mined it while on email from bulletin boards. This was back in the early 90s. So I got started early in that. And when I decided to retire from dentistry, I was looking at health and wellness and I was doing something that was in the unique field of cellular health and doing everything right, moving up the chain, getting very successful in that. And one of my people that I had gotten involved in the health business said, you might look at OnPassive, which is an IT company, because they can help you market your products. And I'm open to ideas about how to market. So they said, this is probably a slick marketing company that will do exactly what you need to promote your health business. So, okay. I looked at it and within a month or two, I had switched my focus from health to IT because I could see already that the income would be 10 to 100 times bigger and the product didn't have to be shipped and it didn't have to have any storage, no manufacturing particularly. Once it's digital, it's done.

06:49 Agreed, agreed. Now, that's why that's why most people from your generation don't really catch onto that as much as, say, Gen Z, who is born and raised with this in their head. So I applaud you for maybe you're just born in the wrong generation. Wrong. What's happened with you, Bill? What's going on here?07:08 I was the Generation Z back in the 1980s. I just got here early. 

07:14 I love it. I love it.

07:16 No, I'm the classic boomer, actually. When I turned 73, it was like, I might one day start getting old.

07:26 Well, you discover the beauty of passive income through digital marketplaces and digital products. And so I'm assuming that's where you're going with this, right? So walk us through on passive. What is this business all about and who do you set out to help with it?

07:42 You know, our passive is a different company. That's the first thing I would tell people about looking into it. It's not like everybody else's software. It's not like everybody else's answer. Ours is a better value than everybody's. That's kind of unique. It's you get more quality and more features for less money. So we're not, we're not going for the high end person only. We're going for the everyday guy. And so we have a product for every single person on the planet. Not that every person will use every product we make, but there's not a single person who can't use what we have. So we're going to have a plethora of products. We call it an ecosystem. And you can come into our ecosystem with a password and never have to go out. You can do your whole life business in our ecosystem because we'll have a major product to meet every need. So that's kind of unique. Nobody else has gotten that kind of a breadth and depth of products put under one single sign on. All of our stuff is AI-infused. So that AI is going to connect everything.

08:56 Yeah, so you got an AI infused product base inside of your ecosystem. Which problems are you trying to solve? Like, what do you mean by enter in with a single sign on and never have to leave? What am I going to find inside your marketplace, inside your ecosystem?

09:09 Yeah, you go into our ecosystem, and it's called the On Passive Ecosystem, the OES, and you get in with a password and an email address, so you have to sign up for an O-mail address. We have a free O-mail system, and like I say, it's designed to be better, easier, a whole lot more features than, say, Hotmail, Google, Gmail, one of those kind of programs. Once you have that, you have free access into the ecosystem. And once you get the vision of what's in the ecosystem, you pick out what you want. Right now, we have a social media platform. We have a URL trimmer. We have a tracking system. You know, Google Analytics does a lot of things. We have something that's like that but better. We have our flagship product right now that's most incredible is OConnect, which is a digital platform for conferencing and it does way more than any other platform. And one of the most cool things I think people will tell you is the translation of languages. I can be speaking in English and you can be hearing it in German or French or Russian or Chinese or Hindi or Arabic, or I could have all those people on at one time and they could all be hearing it in their own language. Now you open up. You open up commerce to that kind of a group with your single message in your own language, you've doubled and tripled your audience, your potential sales. So it's like having the interpreter in your pocket.

10:55 That's not such a bad thing.

10:58 And it's got a lot of other cool features that OConnect does. So like you could show any presentation, you can do any screen share, you can have a whiteboard, you can have sounds, resounds, a lot of themes, chat boards. Promptor built in right there so you're looking right at your screen at the camera with your prompter right in front of you. So I gave a presentation today, as a matter of fact, to Bangladesh and I went to chatGPT, made my question to it. I said, I want this, this and this. Give me that. I looked at it, it was perfect. I copied it, put it in my prompter, went to Bangladesh webinar, and started speaking five minutes after I decided to create the presentation. So that's the kind of power we have. We can really move things around and have a lot of flexibility with Oconnect. Plus you can have 10,000, you could have 10,000 on an Oconnect for $125 a month.12:07 Wow. Alright, this sounds pretty...

12:08 Most people right now charge $6,000 for that same feature.

12:12 www.captainscouncil.com

13:31 Yes, they would. This sounds pretty promising. I'm actually really eager to come check this out as soon as we're done with the interview. 

13:41 You bet.

13:42 So as you build OConnect and as you build these other products around this, walk us through the process. I mean, every business kind of, as I see products launch and I see businesses launch, and you've now done this several times, there's a moment where during launch, they're really just kind of throwing a lot of products out into the marketplace to figure out which sticks, which is gonna be the one that they stick with and really anchor as their core product before they really dive into space. Walk us through the decision-making process you went through to decide to tackle such a huge problem that you're talking about solving, and how did that kind of happen? It's a big animal to chomp on.

14:27 Well, it didn't, it did not. Todd has really a lot of, um, Providence. It didn't start out to be this good, this magnificent. What happened was there was this, uh, gentleman that had a very good idea about how to market and bring targeted traffic to a website. And he was a genius marketer. And so he enrolled a lot of people to kind of follow him and into this business of on passive. And over the last five years, as he's developed the marketing engine, he realized it was too good to just give away and sell other products. And so he decided, okay, I'm going to develop my own products. And therefore came the idea of having an ecosystem with many products. And so he looked at every leading product on the market and said, I'm going to make one of these, one of these, one of these, one of these. And so we're going to have O-Counting, which will be an accounting program. We're going to have O-Staff, which will be an HR program. We're going to have O-Verify, which will be verification of identity. And we're going to have O-Tracker, which will be like Google Analytics. And we'll have O-Booking, which will be like hotels.com. So you have everything that you get and use normally, but it's all in our ecosystem. And it's all tied together with the same database. So you don't have to have that flip-flopping of getting information between things. So that's kind of what's happened. It developed over time. And we have, uh, like 700 software engineers in Hyderabad, India that are building these things. We have, you know, hundreds of people in Dubai. We have our, our main offices in the top floor of the Burj Khalifa in Dubai. We have lots and lots of people around the world that work in passive Singapore, Orlando and other places.  So what our idea is, 

16:23 Amazing. 

16:24 Is to hit the ground running hard, which we've already done. We've marketed throughout and taken over the entire UAE. You know, that's kind of one of our first forays is to market in the Middle East. And we're moving.

16:41  Smart and there's no shortage of funding if you're trying to raise any money for this.

16:46 Yeah, well, this is an entirely debt-free company and we're not doing any funding raising. It's all owned by a single family. And what we're doing is basically enjoying the benefits being affiliates of that company, global ambassadors of that company.

17:09 Cool. That's amazing.

17:11 So anybody can join and be an affiliate. That's one of the secrets of this is, I think I should explain the culture of On Passive is not to make money. We will make a lot of money. But the culture is to raise up and give the ordinary common guy in the street in any country. That means in the poorest countries of the world, they'll have an equal opportunity as they would in our country in the US. They could join as an affiliate and have the same opportunity to get a living wage without doing a whole lot of work, not having a lot of any investment in the company, but just actually being an affiliate so they can actually share what's working with their friends and that just tends to blow it up quickly.

17:57 Wow. And this is already in play and people are already signing up as affiliates. And I mean, it sounds like with hundreds of engineers, like you've got.

18:09 Yeah, we have over two or three million people have already signed up as affiliates.

18:12 Wow. Okay.

18:13 Yeah, we're not ready to say we're finished though. We're just beginning. But we were starting off as a unicorn.

18:23 Crazy. Well, so launch is happening, it's been happening, obviously, but where do you feel like you're gonna hit the ground as like in its strongest points? Like you're talking about a whole ecosystem of needs being met. Where do you think the weak link in the marketplace is for you to gain the most traction?

18:51 Well, we absolutely are working through the weakest link right now, because we always understood that we have to control every aspect of our destiny. And so along the way, we said we're not using anybody else's parts. We're not doing anything that's going to make us rely on somebody else to make ourselves successful. So we started building our own data center a while back, and we finished one. We got it. know, two or three more under construction. So the data center where we own the data and where it lives is first. Nobody can take it away, can limit it, can put a bottleneck in there. Another thing is we own the ecosystem so that everybody who comes in must be verified. There's not going to be a single person who comes in who could be a fake person.So that's a major thing that we are going to eliminate is having all the trolls and bots and things in our midst. If you stay in our ecosystem, you won't have any fake people to deal with. Another thing is the banking system is fairly corrupt around the world as far as things that happen. And we found that out already. And we're in the process of having that solution where we have our own systems, our own processing centers, we want to allow them what's been done to hold us back. Everything we want to do, we'll have our own control.

20:22 Wow. I mean, from what you're describing, this sounds like something that would cost hundreds of millions to develop. Like, this is all kept within one family.

20:33 I'm sure that's true. The dollars is way beyond any of our imagination, what's already been spent. But we are sure that that's not an issue.

20:47 Sheesh, amazing.

20:50 Money's not a money issue. I think from my understanding is the place where our people come from, money isn't the issue more than the culture. What our long-term goal is, is to lift humanity. We built some products that are going to free humanity to have more free time at home. We're going to take away the need to have a job outside of the passive world. If people want to make it their income, that's very possible. And we have something called O bless that we've put together, which is a fundraising platform where we're going to go and offer help to people to get started with charities, with nonprofits, with churches, but also with innovation and new product startups. So a new company could come along and get funded. So we're doing some things that are going to raise money, but we're not going to charge a fee. We're going to give that away.

21:52 Crazy, okay. So your journey from being a dentist and somehow connecting with the OnPassive group, OnPassive team, how is that all, how is that transition taking place and where are you at right now with that whole thing?

22:07 You know, I found out about it, joined it, and I was the peripheral player and started talking about it to my friends. And so I made a video. And that video was talking about multiple sources of income you might want to get involved, particularly if you're a dentist and you want to escape the golden handcuffs you want an outside income. And I said, this is a perfect vehicle. And I talked about the MSI technology. And I said, on passive can be done passively. You don't have to actually do any selling if you don't want to. There's a system we have that will market the products for us with automation. And so I talked about that with my dental friends and a lot of them got involved and, and like that idea, right? And so the owner of the company, the CEO saw my video. And he kind of called me up and said, I want you to be on the leadership council. I want you to be part of our, um, experience team to lead others because I had had, I guess I was, you know, a professional in dentistry. I had risen to the top of that profession and he saw value and having me on board as, as kind of like a board of director type of guy. So I enjoyed that. We, I did that for a year or two. And, um, now, I'm definitely a global ambassador. I'm a huge promoter, successfully enjoy and being with the company, already making money with it. So it's already an ongoing functional business. And people always ask, show me the money. Well, now we can do that. As we were developing, it was always on the come. It was always almost there, almost there. And now we've reached that point where we're actually paying out income to people. And, I think that's where people start to get excited. They'll actually join something that actually makes money.

23:58 Hmm, intriguing. Very cool. Well, how do people learn more about your books and the things that you've been promoting in the past to kind of encourage this type of behavior of building these multiple revenue streams?

24:14 Yeah, you know, you ask about the book and I wrote three books. This is one of them, $10,000 a day dentist. It's how to have the perfect day. So those are available. I'll give you a link where you can get a free copy or you can get a download copy, a hard card copy from Amazon. But at 10kway.com. 10 like the number? kway.com. And you can also find out more about OnPassive. I've got a whole website developed, and I'll give you the URL, o-trim.co slash web91. I'll write that into the notes for you. And basically, if you get a O-mail address as a password code, you can get into the ecosystem and look at everything. And as the time goes by, we add more products. We've got 20, 30, 40, 50 products that are already developed and we add certain ones every so often. So over a period of time you get access to all of them.

25:22 Fantastic. Well, this sounds exciting. Dr. Bill, just reflecting on your history of entrepreneurship and everything you've done at this point in your life, what would you say are some of the biggest challenges that you've been able to overcome and any last tidbits of advice that you give people looking to diversify?

25:44 Oh gosh, you know...Two or three things stand out that always give people advice on. If you're trying to sell your practice, don't do it where you're the financing your own self. Get all the money from the bank. I went through that once and had to take the practice back. Don't sell finance. 

26:07 Seller financing didn't work, huh? Okay.

26:08 Number two, no, don't do that. Always use a bank professional. Get your money. And then whatever the people do, the practice won't affect you.26:17 Right, right.

26:18 Number two, if you employ people, just count on them leaving. One time I employed two dentists and one of them came to me pregnant and said, I'm leaving on maternity leave. And so I hired another dentist. So that when they left that have two there, me and them. And then when they came in, the other one was on pregnancy leave already at that time. And this one dentist that I just hired about six months earlier, he came in and said, I've got a wife that's pregnant and wants to move back home. And so within a month, I lost both of them because the one that went on pregnancy leave decided a week before she was coming back, she decided to stay home, not come back for a year. So I would say, have contingency plans for employees, particularly key employees. So that's, those are two things from dentistry that I would always say. Beware of what's out there, it's going to bite you. 

27:29 I love it.

27:30 And in business like in the IT business, control every step of the way because if there's a bottleneck that can happen because somebody else has control, it will happen.

27:40 All right, all right. Well, I love it. Great advice, great interview. Dr. Bill Williams, I appreciate your time and I appreciate your professionalism and what you've done. We're gonna put links in the show notes for all the things you've talked about and we sure appreciate you being on today.

27:58 Absolutely, I'm glad to be here. It's fun talking with you, Todd. More power to you for success in your business.

28:05 Thank you, appreciate that. And to the rest of you, we'll see you on the next episode. Thank you very much.